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Did you know that Instagram is one of the most popular social media apps in the world? There are currently 800 million users, and 500 million of those users access the app every single day. And Instagram’s popularity just keeps rising. Businesses are hopping on the opportunity to reach more people than ever via their Instagram page.
For businesses that want to expand their reach on the ’gram, here are the top three Instagram trends for 2019.
Use live video to organically reach more customers.
Businesses can share live videos on their Instagram page to connect with their followers in real time. This is a great way to showcase a new product or service with real-time dialogue—and engage with customers right then and there.
To create a live video, open your Instagram app and then tap the camera icon in the top-left corner. Tap “Live” at the bottom of the screen and then click “Go Live.” The number of viewers appears at the top of the screen. Comments appear at the bottom. When you’re done recording your video, tap “End” in the top right, and then tap to confirm. Once you end a live video, it’s no longer visible on Instagram, unless you share a replay of it to your Instagram story.
Try a Chatbot. (They’re new to Instagram!)
New in 2019, Chatbots are now available on Instagram. If you’re not familiar with them, Chatbots are programs that engage with website visitors to help answer common questions. The goal of a Chatbot on a business’ Instagram page is to help that business become more efficient by answering questions quickly, easily and automatically. Many companies receive the same questions from different users many times per day. Chatbots are a way to automate the responses.
Chatbots can be set up with preloaded phrases that businesses can write themselves. This creates a more personal and on-brand experience for your visitors.
In addition to answering common questions, Chatbots can also recommend products, suggest information and create a better purchase experience for your audience.
Use ads in Instagram stories.
Not long ago, Snapchat was the king of the “story” that lasted 24 hours and then vanished. However, when Instagram launched their own stories back in 2016, it only took eight months for Instagram Stories to surpass Snapchat’s daily active user count. Today, more than 400 million people use Instagram Stories every single day.
With these facts in mind, it’s no wonder that businesses are starting to put their ads in Instagram stories. As people scroll through their friends’ IG stories, they just might see a business’ advertisement sandwiched between them. This builds awareness for IG users, which ends up as a big win for the company that’s advertising.
Need help making the most of your company’s Instagram presence? At BuzzBin Media, we’re your complete social solution. We stay up to date on all the digital trends, we know what’s hot and what’s not and we make sure that all of our clients take advantage of every social opportunity possible.
To get started building your company’s Instagram following today, give us a call at 513-549-5595.