Today, advertisers have more ways than ever to connect with their audience. Through social media, email campaigns, websites, radio, magazines, newspaper and even billboards, advertisers can build awareness and snag a sale in one foul swoop. As a result, targeted ads have become all the rage.
Targeted advertising is a form of advertising in which advertisers use sophisticated methods to target the most receptive audience.
Here are two easy steps advertisers can take to create targeted ads—the right way.
Define your audience.
Giving advertisements for diapers to a college-aged crowd probably isn’t going to go over well or get much ROI for advertisers. However, giving advertisements for diapers to a crowd of new moms is probably going to make a lot of people interested in the product.
By defining your audience based on demographics (gender, age, education level, income level, etc.), psychographics (personality, values, lifestyle and interests) and behaviors (purchase history and browser history), advertisers can hone in on a certain type of person and define him/her as their audience. This allows advertisers to spend their time and money wisely when creating ads—and get the most return on their investment.
Be in the same place(s) as your customers.
Deciding which platform to use for your ads largely depends on seeing where your customers are. Do they read magazines and/or newspapers? Do they listen to the radio? Or do they spend more time online? If that’s the case, where are they going online? Perusing websites or checking out social media? If it’s social media, do they spend most of their time on Facebook, Twitter, Instagram, Pinterest, Snapchat or somewhere else?
By figuring out where your customers spend the most time, advertisers can target ads specifically for them. Win for your customers, win for you.
Do you need help defining your audience and/or getting your ads in the same place as your customers? These are just a few of our specialties at BuzzBin Media. We’re ready and waiting to help you create targeted ads that’ll get your business booming in no time.
To get started, give us a call today at 513-549-5595.